1  |   Order by index

Jan 5, 2002, 2:56pm

Ok, so of course a lot of people might not have as much money as they
usually do, due to the Sept 11th attacks. One thing ( and I know this
because I work in the gaming industry) is that even in WWII Entertainment
does not suffer, or suffer as much as other commodities during a time of
recession, depression. Our company stock has barely been scathed by the Sept
11th attacks.
Now AW may be thinking they can count in on this. Maybe they think more
people will be seeking "an escape"
That may be so, but with the way they have turned the pricing and
subscription system around they better have some marketing in the next
coming months to at least let a good population of people know about the
software. As about 70-90% of the Users of AW either Stumbled upon it, were
told about it by a friend, or maybe, and I say a biggg maybe, saw an article
on it in a magazine.

They need to do some marketing here.



--
Chris Waddell
dmonix at dmonix.net
URL: www.dmonix.net

Jan 5, 2002, 3:09pm

Some good points here I think
Coming from a marketing/ tech background it is surprising the lost
opportunities that have been passed by, even free ones. In no way do I pass
judgmenton aw and its marketing policy. But as your state nearly all come
across AW by friend or falling across it.

Evidence is there to support this in when aw recived a mention in the UK aw
was flooded with people (I beleave over 700 where seen, total users in
Universe)

AW as I have always stated not USA it is a global membership, if AW cannot
look beyond the USA market place it is dooomed.

Its all out there for the taking, get writing good press releases, get the
press in, get free mentions on TV.

If you want to survive as we all want you have to look around and see the
opportunities for marketing, see the competitors and as we all are aware
produce a cost effective product that relects it membership.

Thanks for reading

Wizard Myrddin
[View Quote]

1  |   Order by index